Unanimously authorizes SCP 2.0 to discuss plans with venue operators

Sedona City Council voted unanimously 6-0 — with Councilwoman Kathy Kinsella absent — to pursue a non-binding letter of intent Tuesday, April 28, with ad hoc group Sedona Cultural Park 2.0 to develop a business plan exploring the potential reopening of the 5,550-seat Georgia Frontiere Performing Arts Pavilion as a concert venue.

“There’s so many things that this cultural park can bring to the community that are not obvious. It’s jobs, it’s money, it’s tax revenue, but it’s also the sense of community,” said SCP 2.0 President John Bradshaw — a former Sedona vice mayor — following the vote. “We’ve got probably the greatest venue anywhere in the United States, and it’s just sitting there, getting rotted away. There were so many speakers tonight all over the world saying the same thing — it’s going to be a world-renowned venue.”

The action is non-committal, merely authorizing SCP 2.0 to begin conversations with potential venue operators to signal that the city has some level of interest, and does not commit any municipal funding or serve as a final approval of a project.

The council chambers were filled to capacity, with about 80 attendees spilling over into the foyer. The meeting also featured findings from a city survey, run by HighGround Inc., on what voters want to see in the development of the Western Gateway.

“I want to take my hat off to all of the organizers of this community effort that we’ve seen over these last several weeks, it has been the most successful community outreach organizing that I’ve seen,” Councilman Pete Furman said.

Council’s priorities are that no city funds would be used if the performance venue eventually reopens, similar to its December direction to the Sedona International Film Festival that is considering moving its theaters to the Western Gateway.

The amphitheater “deserves to be evaluated in today’s context, not on what you thought was true a few years ago today, based on true facts and on data,” SCP 2.0 Secretary Chris Ford said during public comment. “All we are asking for is … a letter of intent or commitment from this city that brings in experienced professionals to conduct a proper feasibility study. We have partners who want to do this, but they also want to know that their time is valued and that the city is serious.”

Some 35 people spoke during the call to the public; Mayor Holli Ploog reduced public comment from three to two minutes during the meeting without prior notice. An overwhelming majority of the public speakers spoke in favor of reopening the site as a music venue and/or expressed support for SCP 2.0.

Community Survey

“We hope that polling gives 50% plus one way or the other,” HighGround Senior Vice President Paul Bentz said. “Unfortunately, when we look at this data, it’s pretty even split within the community. I’m sure that’s something that you’ve probably felt in talking with folks.”

The poll had an “incredibly high response,” Bentz said, with 1,620 registered voters or current residents within city limits responding and a margin of error of +/- 2.4%.

Question one asked residents if they supported the city’s current plan for the Western Gateway. The results showed 48.5% in opposition and 43.7% in support — with 36% saying they definitely oppose the city’s current proposal, 12.5% saying they probably oppose it, 21.9% saying they probably support it and 21.8% saying they definitely support it.

The sharpest divide on question one was along partisan lines — Democrats comprise 37.7% of respondents, Republicans 28.0%. Of those, 54.8% of registered Democrats were in support, 38.6% opposed. Conversely 51.3% of Republicans are opposed and 30.5% in support. By age: 54.8% of residents 40 to 49 are in support, and 50% of residents age 30 to 39, 51.2% of people over 65 were against and those 29 and younger were split 44.2% both ways.

Question two asked residents to rank on a scale of a low of 1 to high of 5 about nine different uses for the Western Gateway. The uses ranked by mean score are: Community gathering space 3.82, Community recreation center 3.58, event lawn 3.5, an amphitheater 3.05, housing 2.51, apartments and townhomes 2.5, restaurants 2.39, retail 2.11 and commercial space 2.0.

The final question asked voters if they support a proposal — SCP 2.0’s, though not stated explicitly — to reopen the amphitheater which drew: 35.3% definitely oppose, 7.2% probably oppose, 14.5% probably support, 32.4% definitely support, with “other” at 8.4% and 2.3% responding “don’t know.” The sharpest divide was along age, with 69.7% of people under 29 in support, with support decreasing by age: 64% for ages 30 to 39, 59.4% for ages 40 to 49, 54.5% for ages 50 to 64 to 42% for people older than 65.

However, younger age groups also were less likely to have filled out the survey, and older voters were more likely to participate in the survey and were the “driving force” of the results Bentz said. The majority, or 68.6%, of survey respondents were 65 and older, 20.6% were ages 50 to 64, 5.2% were ages 40 to 49, 3% were ages 30 to 39 and 2.6% were 29 and younger. That trend of participation was also reflected with the speakers during the public comment section of the meeting.

Question three along partisan lines showed: 54.7% of Republicans in favor, and 33.1% in opposition. Democrats broke 48.5% in opposition with 41.6% in support. Other registered third parties such as Libertarian, Green and No Bels parties split with 46.5% in support and 41.8% in opposition while independents were 49.2% opposed, 41.7% in support.

Council Response

“I do not support putting city money into this endeavor,” Councilman Derek Pfaff said. “If there was overwhelming public support, then maybe I would. … I think that [the SCP 2.0] plan needs to be completely self-sustaining. I could see us doing the same thing we talked about for SIFF, maybe some extension of utilities … But I have no interest in seeing the city spend tax dollars on either renovating this or subsidizing it.”

Furman added a fiscal warning to attendees who earlier in the meeting raised concerns about the $981,319 price tag for a contract with EDGE Construction LLC for interior restoration work of the historic buildings at Ranger Station Park.

“Anything we do here is going to be subject to the same bonding and insurance and reporting requirements as the Ranger Station project we voted on earlier today,” Furman said. “If you thought that was expensive, wait till you get the number for what’s going to happen out of the Cultural Park.”

The letter of intent is needed by SCP 2.0 because “to engage with the operators of various entertainment venues requires them to know that the community in which it will be housed is serious about it,” Ploog said. “The letter of intent gives them that assurance that we are serious about pursuing this, not that we have made a decision about it.”

A work session is scheduled for Wednesday, May 13, on how many housing units could be recommended at the Western Gateway. Community Development will host a Housing Think Tank on Monday, May 18, and Tuesday, May 19, which requires signup on the department’s website. A discussion of the letter of intent is slated for the Tuesday, May 26, City Council meeting.