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P&Z approves CVS pharmacy

P&Z approves CVS pharmacy

After four hours of staff reports, developer testimony and concerns of nearby residents, CVS Pharmacy took a major step toward becoming a reality in Sedona.During the Tuesday, Dec. 16, Sedona...

Over the past few years the Sedona Red Rock News has began strictly enforcing our guidelines when it comes to letters to the editor, and particularly the length requirement.

Letters are required to be 300 words or less, and if they’re longer, I send them back to the author and ask him or her to revise the letter.

Since we began enforcing the letter’s length requirement, we’ve received many requests for us to make an exception for certain letters or to use the letter as a guest perspective.

When it comes to letter length, we rarely, if ever, allow a letter over 300 words to slip through making sure we treat everyone equally. If I allow one letter to run at 400 words I have numerous other writers calling for the same favor.

We developed the length requirement to ensure any resident who wants to be heard can do so. Long letters take up more space and force us to print fewer of letters.

In same cases, however, more than 300 words is needed to express an opinion or point of view on a topic that is important to the community. In those instances, we consider allowing a reader to submit a guest perspective.

Guest perspectives must first be approved by editorial staff before they will be considered for publication.

A letter over 300 words doesn’t necessarily warrant it as guest perspective.

When considering guest perspectives for publication several factors are evaluated including, but not limited to:

  • The author’s expertise in the area. Is the author a current or former elected official? Does the author work in the field in question?
  • Original content. Guest perspectives must offer new information and not be repetition of a previous guest perspective, staff article or column. We also require the author does not submit the piece for publication in any other venue.
  • Importance to the community. The value the residents will find in obtaining the information will be considered. Guest perspectives are not meant to be thank you letters or give credit to groups or individuals. The purpose is to discuss an issue and give an opinion.
  • Factual information. Documents supporting any number or statistics must be provided.
  • Submission frequency. Has the author already written a guest perspective on this topic or any other topic within the last few weeks? We will not print multiple guest perspectives by a singe individual within a short period of time. Editorial staff will use its discretion in determining when a reasonable amount of time has passed or whether the guest perspective is vital to public knowledge.


Our letters to the editor guidelines can be found on our website at www.redrocknews.com under “Submissions.”


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  • Laurence Toyston

    I have been very surprised at and disturbed by the two "guest perspectives" by Senator Kyl in recent editions of your publication. He is an elected official, and his views are clearly promoting his political party's agenda. If he wants to promote that agenda, he should use some of the PAC money his party has accumulated to pay for an ad. The RR News should not promote a party agenda in its editorial section through the guise of a "guest perspective." This area should be reserved for citizens, not politicians, and especially elected officials clearly promoting a party agenda.

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