The newspaper business isn’t for the thin-skinned.

Every story we publish has fans and critics, including feel-good feature stories we’re sure everyone will love. Someone always has a problem with even those, and they let me know.

For example, after we published the story “Sedona man plans to run for president,” I received an e-mail criticizing us for running it implying the story was a waste of space. The woman did, however, write back to apologize for flying off the handle. The first e-mail was definitely drafted in what could have been considered a harsh tone.

Since then, the story has proved to be the most popular yet on our website receiving over 20 comments as of Thursday, Dec. 2 — some of those in support of Dennis Knill and some of them not.

The woman’s first e-mail was a classic example of what we see at the paper. Her apology after I responded, however, was novel.

We receive more hate mail and phone calls telling us we’re horrible people when the story’s controversial, but I think readers would be surprised it can even happen when someone writes a story about a life being saved.

We have to let the insults roll off our backs, especially those that are personal. Criticism of the product is understandable and everyone is entitled to his or her own opinion and has the right to express that opinion. When the jabs turn personal — especially when we have never met the people dishing them out — that’s when the merit of the argument is lost.

We always welcome comments on our stories and work, whether they are positive or negative, but common courtesy goes a long way in getting your point across.

In a city that prides itself on being “different” and “diverse,” you’d think tolerance would be a given. Instead, hate seems to ignite at the mere spark of disagreement, which is too bad, especially during the holiday season.

We’re all in this together, whether we agree or not on any number of issues, and it’s in all of our best interests to follow the Golden Rule. It’s a simple concept but seems to sometimes be the hardest for many adults to master.