In the February issue of Editor & Publisher magazine, Tim Gallagher, the retired Pulitzer Prize-winning editor and publisher of The Albuquerque Tribune and the Ventura County Star, wrote a column “The Monday Morning Quarterback” about what he would do differently if he returned to the news industry.
“I’d be far more transparent about how we do things,” Gallagher wrote, specifically highlighting our industry’s news gathering process.
For more than 50 years, the Sedona Red Rock News has been a small-town community newspaper, so we cover issues that directly affect our residents. Arts events, musical performances, nonprofit fundraisers and activities, school events, contests open to the public, awards and achievements earned by residents and stories that affect children, the elderly or the less fortunate make for great news items. The more people the story affects, the more likely it’s a good story for us to cover.
They all have contacts in the community who suggest stories or they find them while attending other events. If you think a particular news story would be best covered by a particular reporter, their contact information can be found at the end of their individual stories. Email is the best method because if a news story is better served just as a press release or by another reporter, they can forward the entire message and get the item into our cycle for the week. If you see them out and about covering the news, introduce yourself and ask for a business card. We’re all down to earth and relatively friendly.
As the editor, I try to get in every press release and photo sent to me, but my available space is limited. If a release doesn’t appear, don’t let that deter you from sending another in the future.
For me and my staff, news isn’t just a job. We know every story helps inform our residents about the goings-on in the community and the events, achievements and tragedies that happen to our neighbors. The Sedona Red Rock News isn’t just our newspaper — it’s yours.
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