Alvin Bothwell

June 29, 1938 — March 29, 2012

Alvin Bothwell, 73, formerly of Sedona, died March 29.

He was born June 29, 1938, in Gary, Ind. He founded The Bothwell Associates, Ltd., a marketing consultant firm specializing in product positioning.

He is survived by his wife, Martha Evans Bothwell; sister Terry Bothwell and her husband, Rob Davidson; and nieces Skye Davidson Wallace and Tess Davidson Henney.

Donations in his memory are suggested to Napa Valley Hospice and Adult Day Services, 414 S. Jefferson St., Napa, CA, 94559.