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The Sedona Welcomers held their first meeting of the year by inviting Dr. Bruce Peek, director of cardiology at Verde Valley Medical Center, to speak about making smart choices in health care.Dr. Bruce W. Peek, director of the Intensive Care Unit and Cardiology at Verde Valley Medical Center, is guest presenter at the Sedona Welcomers club on Wednesday, Jan. 22, at a local resort. Peek helped the Welcomers understand some of the current  directions in medicine and their conflicts with prior values as well as understand cost-effectiveness.

An interventional cardiologist, Peek practices in Cottonwood.

“I thought I’d try to accomplish three things today. The first is, looking at some of the current directions of medicine, and what are some of the values?” Peek said. “I’m going to present a little information about some ‘dirty words’: Cost effectiveness. We’ll talk about how it relates to medical care and concepts of value, and then we’ll try to understand how those things can affect utilization of services.”

For the full story, see the Friday, Jan. 24, edition of the Sedona Red Rock News.

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