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Sedona Red Rock NewsIn the February issue of Editor & Publisher magazine, Tim Gallagher, the retired Pulitzer Prize-winning editor and publisher of The Albuquerque Tribune and the Ventura County Star, wrote a column “The Monday Morning Quarterback” about what he would do differently if he returned to the news industry.

 “I’d be far more transparent about how we do things,” Gallagher wrote, specifically highlighting our industry’s news gathering process.

For more than 50 years, the Sedona Red Rock News has been a small-town community newspaper, so we cover issues that directly affect our residents. Arts events, musical performances, nonprofit fundraisers and activities, school events, contests open to the public, awards and achievements earned by residents and stories that affect children, the elderly or the less fortunate make for great news items. The more people the story affects, the more likely it’s a good story for us to cover.

Managing Editor Christopher Fox GrahamSenior reporter This email address is being protected from spambots. You need JavaScript enabled to view it. covers the big regular meetings in Sedona, like Sedona City Council and the Sedona Fire District. Feature reporter Corwin Gibson writes profiles of local individuals, nonprofits and groups, as well as school stories because of his background in education. Copy editor Andrew Pardiac covers the arts in addition to his position editing almost all of the press releases, columns and our reporters’ stories. Sports reporter This email address is being protected from spambots. You need JavaScript enabled to view it. covers local school sports teams and outdoor recreation. Photojournalist This email address is being protected from spambots. You need JavaScript enabled to view it. shoots stand-alone photos as well as shooting photos to better illustrate news stories. Mark Lineberger covers the news in Camp Verde, Cottonwood, Clarkdale and Jerome while This email address is being protected from spambots. You need JavaScript enabled to view it. shoots photos for us in those communities.

They all have contacts in the community who suggest stories or they find them while attending other events. If you think a particular news story would be best covered by a particular reporter, their contact information can be found at the end of their individual stories. Email is the best method because if a news story is better served just as a press release or by another reporter, they can forward the entire message and get the item into our cycle for the week. If you see them out and about covering the news, introduce yourself and ask for a business card. We’re all down to earth and relatively friendly.

You can also email me a press release describing the Five Ws: Who, what, when, where and why — as in “why should a reader want to attend?” Press releases don’t need to be intimidating to write — a 100-word press release can be incredibly effective. Include a photo or a mugshot of a speaker, if it applies, but make sure the photo is large, at least 1 megabyte, preferably at 200 to 300 dpi, otherwise they’re too small to use. My reporters are always looking for interesting stories, so I’m often forwarding your emails to them. Send press releases to me at This email address is being protected from spambots. You need JavaScript enabled to view it. .

As the editor, I try to get in every press release and photo sent to me, but my available space is limited. If a release doesn’t appear, don’t let that deter you from sending another in the future.

For me and my staff, news isn’t just a job. We know every story helps inform our residents about the goings-on in the community and the events, achievements and tragedies that happen to our neighbors. The Sedona Red Rock News isn’t just our newspaper — it’s yours.

 

Christopher Fox Graham

Managing Editor

 

 


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