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The city embraces its past by celebrating National Day of the Cowboy on Saturday, July 23, a free, Old West spectacle organized by the Sedona Main Street Program.

Cowboy traditions have been part of the American culture for generations; 727,000 work in the ranching industry today; annual attendance at professional and working ranch rodeo events exceeds 27 million fans.

Here in Sedona, National Day of the Cowboy brings visitors and locals together for an Uptown party boasting whip-crackin cowpokes and six-shootin’ gunslingers. The spectacle offers plenty of thrills and entertainment, but don’t let it obscure the true meaning of the day.

This year, the addition of the Get Your Pig On Barbecue Competition is bound to attract even more people to Uptown. Teams from all over will compete for top prize while event attendees sample the same grub the judges will base their decision upon.

Pioneering men and women known as cowboys and cowgirls helped establish the American West, including the Arizona Territory.

Locally, cowboys established ranches around greater Sedona, herded and tended cattle, and contributed to the early growth of our community.

In the minds of the American people, cowboys embody honesty, integrity, courage, compassion, respect, a strong work ethic, courage and patriotism.

For many, the cowboy spirit personifies strength of character, sound family values and good common sense.

Real cowboys are excellent stewards of the land and its creatures.

For all these reasons and more, we urge you to pull on your boots and your 10-gallon hats. There’s plenty of fun in Uptown on Saturday, July 23, you won’t want to miss.

Uptown will be crawling with pedestrians making their way from spectacle to spectacle, which will mean traffic delays in Uptown and Oak Creek Canyon. The Sedona Police Department plans to have extra officers in the area to direct traffic as needed, but officers say motorists can still count on some sort of delay.

So, rather than make the drive north, park your car and join us as we celebrate the National Day of the Cowboy.


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  • john s.

    4.50$ for a plastic cup of lemonade is far from free, and all the half eaten ribbones are still laying in the field rotting.

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